More and more consumers are taking their health into their own hands, and they are doing this with the help of over-the-counter (OTC) products. The need for self-care products are now boosting on markets across the world. With tax-based healthcare services burdened by increasingly higher costs for pharmaceuticals and the ever-more stringent regulation governing the introduction of a new drug on the market, there is a growing trend moving from prescription (Rx) to non-prescription, over-the-counter (OTC) products.
In many cases, bag-on-valve (BOV) technology offers a solution for products to make this switch, as marketers are looking for modern, innovative packaging that can attract consumers.
Below is a range of products from Aurena that are suitable for the OTC-market: